01 | BEDGEAR GIVES BACK

02 | BRAND EXPERIENCE INSTALLATION HIGHLIGHTS

03 | EXPANSION OF TRADESHOWS & EVENTS + NEW BX TEAMMATE

04 | INTERNATIONAL MARKETING & SALES GROWTH

05 | ENGAGEMENT & DRIVE ACROSS SALES ED AND MARKETING/SALES: CLOSING THE YEAR OFF STRONG

06 | FUTURE VISION & STRATEGY WITH GLOBAL SOURCING & PRODUCT DEVELOMENT

07 | SLEEP JUST GOT PERSONAL: CREATIVE RECAP

08 | IMPACT & CHANGE ACROSS ACCOUNTING, FINANCE, & IT

IMPORTANT DATES

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CORPORATE SOCIAL RESPONSIBILITY

BEDGEAR GIVES BACK

Taylor Alletto

**Department:** Consumer Marketing
**Title:** Marketing Manager & CSR Strategist

BEDGEAR Gives Back: A Philanthropic Q4

As the year came to a close, BEDGEAR continued its commitment to giving back through meaningful partnerships, product donations, and hands-on employee engagement. From supporting cancer patients and veterans to uplifting families, first responders, and individuals experiencing homelessness, Q4 was a powerful reminder of the impact we can make together.

October:

Ronald McDonald House of Dallas
BEDGEAR donated a queen-size bed to support families staying at the facility. Through our long-standing relationship with the Dallas Mavericks and player agents, we were asked to help fulfill a specific need—and were proud to do so.

Hope Lodge Seatbelt Pillow Restock
BEDGEAR donated over $1,500 worth of seatbelt pillows to 31 Hope Lodge locations nationwide as part of our annual retail fitting program restock—approximately 48 pillows per location.

Breast Cancer Awareness & Research Support
As we do every October, BEDGEAR donated 5% of all pillow sales to the American Cancer Society (ACS) to support breast cancer research.
In addition:

290 seatbelt pillows were donated to Making Strides Against Breast Cancer walks across Long Island and NYC in September.

5% of every seatbelt pillow sold year-round is donated to ACS, with plans to transition to a one-for-one donation model in 2026.

Harvesting Hope Silent Auction
BEDGEAR donated a Night Ice Performance® Pillow to the Harvesting Hope Silent Auction in support of Breast Cancer Awareness Month. The donation supported The Common Thread for the Cure Foundation, which provides financial assistance to individuals in the design and furnishings industry battling breast cancer. Thanks to this effort, the auction raised over $7,000.

November:

Henry Ford Cancer Institute Seatbelt Pillow Donation
BEDGEAR donated 113 seatbelt pillows to the Henry Ford Cancer Institute, the local Michigan chapter of ACS. This donation was made on behalf of our partnership with Gardner White following a Breast Cancer Awareness initiative in which one seatbelt pillow was donated for every pillow sold in October.

Veteran Support – General Needs
BEDGEAR continued its ongoing support of General Needs, a local nonprofit serving homeless veterans. Through our partnership with PC Richard & Son, a portion of U-NITE Performance® Pillow sales supports this organization. In Q4, BEDGEAR employees personally handed out U-NITE Performance® Pillows to veterans at General Needs events within the local community.

December:

Hope to Dream Event
Donated 30 Astro Youth Pillows and pillowcases to support children in need in Birmingham, AL.

Old Brick “Santa Event” Donation
Donated 30 Astro Youth Pillows and pillowcases to help make the holiday season special for families.

Dallas Mavericks “Cookies with Santa” Event
In partnership with the Dallas Mavericks, BEDGEAR donated:

10 twin mattresses

10 twin sheet sets

The event supported Vogel Alcove, an organization serving youth who are at risk or transitioning out of homelessness.

PC Richard & Son / NYPD Event
BEDGEAR donated 30 full sheet sets to Ronald McDonald House in Queens in support of a community event hosted by PC Richard & Son and the NYPD.

National Women’s Shelter Network / Siena House Family Shelter (Bronx, NY)
BEDGEAR donated 25 crib sheets & 25 crib protectors to support a shelter makeover led by Mattress Firm. The Siena House helps homeless women and their children transition from homelessness and poverty to independence and self-worth. A group of BEDGEAR employees volunteered on-site to help prep the space and new rooms.

Impact Day: December Employee-Led Community Outreach

New York (Long Island): First Responder Support
BEDGEAR hosted a holiday charity event at its New York facility in partnership with the American Foundation for Suicide Prevention (AFSP), Long Island Chapter. The event focused on supporting first responders, one of the professions at highest risk for suicide.

Contributions included:

Donation of 100 personalized Gemini Performance® Pillows

Homemade holiday cookies and treats delivered to local first-responder houses

Handwritten thank-you cards from BEDGEAR employees

First responders also received:

A curated First Responder Resource List

A suicide awareness and prevention card with a QR code linking to an educational video

Information on AFSP’s Healing Conversations peer support program

Salt Lake City, UT: Partnering with The Road Home
BEDGEAR partnered with The Road Home, a nonprofit helping individuals and families overcome homelessness. Efforts included:

A jacket drive led by BEDGEAR employees

Decorating canvas totes filled with hygiene essentials (towels, toothpaste, toothbrushes, deodorant, grooming kits, socks, and gloves)

A forthcoming product donation of 50 Sherpa Throws

South Carolina: Mental Health Awareness
BEDGEAR partnered with the National Alliance on Mental Illness (NAMI). Employee volunteers assembled 300 mental health awareness packets, including:

Local resource information

Handwritten words of encouragement

Additional donations included:

100 cuddle curve pillows

100 twin sheet sets for local shelters
BEDGEAR also made a monetary donation to NAMI in honor of a family affected by mental illness.

Hope to Dream – Ongoing Q4 Support

As part of our continued partnership with Ashley Wellsville Group, BEDGEAR donated 30 mattress protectors through the Hope to Dream initiative to support their ongoing community events throughout Q4.

BRAND EXPERIENCE

John Seage

**Department:** Brand Experience
**Title:** Marketing Project Manager

**Mark Biddison**

**Department:** Brand Experience
**Title:** Project Manager - POP/Fixtures & Displays

Q4 2025 Installation Highlights

Ashley Rollout Progress
Our ongoing partnership with Ashley continued to move forward with strong consistency this quarter. Multiple stores received new fixtures and POP, reinforcing a unified brand presence across their network and keeping us on track with the broader rollout plan.

Mattress Warehouse – NJ & MA Expansions and more.
We also executed several installations for Mattress Warehouse throughout New Jersey and Massachusetts. These upgraded locations strengthen our footprint in key Northeast markets and continue to elevate the shopper experience.

The Brick – Canada
Our cross-border presence expanded as we completed additional installs with The Brick in Canada. These updates further solidify our partnership and support our long‑term growth strategy in the Canadian retail ecosystem.

Building Momentum into Q1 2026

With this strong Q4 behind us, we’re entering Q1 with meaningful momentum. Several major initiatives are already underway or queued up, and the foundation we built last quarter positions us for an efficient and impactful start to the year.

Here’s how we’re setting the pace for Q1:

Accelerating rollout timelines with cleaner processes and improved install readiness.
Strengthening retailer alignment by ensuring upcoming installs are coordinated earlier and more efficiently.
Leveraging Q4 learnings to refine scheduling, materials flow, and communication touchpoints.
Expanding into new regions and retailers while deepening our presence with existing partners.

The work completed in Q4 didn’t only close out the year but created forward traction. Going into Q1, reorganization and strategy refinement will now better equip larger rollouts, respond faster to retailer needs, and deliver a consistent brand experience nationwide (and beyond).

EXPANSION OF TRADESHOWS & EVENTS + NEW BX TEAMMATE

**Marissa Foster**

**Department:** Brand Experience
**Title:** Tradeshows & Events Manager

Q4 2025 delivered strong momentum for BEDGEAR, with Fall High Point Market marking a successful quarter-end—but the bigger story was our continued growth on the international stage. For the first time, we partnered closely with the Sales team to execute AIS and the Telford Bedding Tradeshow in the UK, and the excitement and interest we received onsite signaled real opportunity to open new doors for the brand in the months ahead. International shows require a high level of coordination, with many moving parts and multiple departments aligning to bring everything together—from product and logistics to messaging and onsite execution—and this quarter proved what’s possible when we collaborate as one team. We also used Q4 as a critical planning window, recognizing that not every show comes together overnight, and laid the groundwork for long-lead initiatives including Turkey and Japan shows in early 2026.

Also, BEDGEAR took an exciting step forward with the addition of Kaitlyn Horan as our new Tradeshow & Events Coordinator, strengthening the foundation for the future of our events and showroom strategy. Kaitlyn has jumped in quickly and seamlessly—already supporting complex planning for Japan and Istanbul tradeshows, even as we manage overlapping priorities including two showroom renovations and the intensity of both the New York and Las Vegas market cycles. Her ability to learn fast, adapt in real time, and take ownership of details is already making an impact, and having her on the team positions us to scale our presence, elevate execution, and keep building momentum as we head into the year ahead.

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INTERNATIONAL MARKETING & SALES GROWTH

**Nick Melbinger**

**Department:** Marketing & Sales
**Title:** International Sales Specialist

Greece, Turkey & Japan Update:

The quarter kicked off with showroom and office visits for our partner in Greece, Bed and Bath. Tyler and I visited five stores across Athens and Thessaloniki, delivering in-depth training on sales process, category knowledge, product innovation, and global insights. These sessions brought teams up to speed on the latest from BEDGEAR while reinforcing best practices on the sales floor.

During our time together, we highlighted our partnerships with professional athletes - individuals who must perform at the top of their game every day, and how BEDGEAR products are designed to not only meet but exceed their sleep needs. We shared that these elite performers are sleeping on the very same products store associates recommend to guests daily, fostering a deeper appreciation for the brand and the products they engage with every day.

Time spent with the creative and purchasing teams was equally valuable. We introduced the BEDGEAR brand and value proposition to new creative managers, discussed new split head system placements, and aligned on goals to drive business through the remainder of the quarter and into the new year.

Throughout Q4, the international team was also hard at work planning two tradeshows in new markets - Turkey and Japan. In close collaboration with both distributors, we defined show strategies focused on maximizing impact, from key product selections and messaging to ensuring our newer partners were fully trained on how to best present the BEDGEAR brand. We thank Brand Experience for their time designing the space, as well as planning the execution of the show builds. We’re excited to see the results of this collective effort and look forward to sharing highlights and outcomes in the next edition.

SYDNEY, AUSTRAILIA, OPENS 2ND EXPERIENTIAL STORE

Ross Stuart

**Department:** International Sales
**Title:** President APAC

Following the success of our first BEDGEAR experiential store in Sydney in 2024, my team and I have added a second store to expand our footprint across Sydney. A little flavor of our Vegas showroom in Australia.

What is success? Our concept with stand alone stores is to showcase the complete BEDGEAR experience: our latest products, in-store merchandise and the implementation of full Sleep System presentations with consumers.

The stores are used as teaching zones for our other BEDGEAAR stockist partners who regularly visit and up skill. New products are road tested in front of real consumers and the sales results influence ranging decisions made by our stockist buyers.

Net result: Mattess sales in the BEDGEAR stores are frequently sold as 7–9-piece Sleep Systems. Stockist sales are up, faster track to stockist adoption of new products, quality engagement with stockists on embracing full sleep system style of selling, customers engaging on and offline with BEDGEAR.

A winning formula that is proving pivotal, in the growth of BEDGEAR across Australia.

ENGAGEMENT & DRIVE ACROSS MARKETING/SALES AND SALES ED: CLOSING THE YEAR OFF STRONG

**Holly Adorno**

**Department:** Sales Education
**Title:** VP - Player Development

Marketing & Sales:

At the beginning of 2025, the U.S. Sales Team aligned around four clear and purposeful initiatives:

Grow our mattress business
Protect our CORE
Expand our buying group partnerships
Open new accounts

I’m proud to share that the team remained focused on these priorities throughout the year—and together, we achieved all four.

In 2025, our word of the year was Engage. We began the year by setting clear initiatives and goals, along with a shared commitment to stay fully engaged with our customers, our teammates, and everyone we work alongside each day. That intention showed up in meaningful ways across the organization. Even simple choices—like keeping cameras on during Teams meetings—helped strengthen connection, presence, and accountability across our U.S. Sales Team.

Because of this focus and dedication, the U.S. Sales organization delivered strong results in 2025. We opened 143 new accounts and grew the business 13% year over year—a reflection of the team’s hard work, consistency, and care for our customers and partners.

Just as meaningful as the results is how they were achieved. Success came from time spent in stores, trusted relationships, thoughtful account management, and a genuine belief in our mission and products. Every Sales Director, Territory Manager, and Sales Rep contributed to moving the business forward.

Above all, 2025 reminded us of the impact of clarity, accountability, engagement, and teamwork. When we share clear goals and support one another, meaningful progress follows—and this year is a great example of what’s possible.

I also want to recognize every department across the organization. The Sales Team could not do what they do each day without the partnership, care, and support we receive from teams throughout the company. In 2025, we all showed up, and these accomplishments truly reflect a shared effort.

To the entire U.S. Sales Team, thank you for your passion, resilience, and commitment to doing the work the right way. I could not be more proud of what we accomplished together, and I’m truly grateful to be on the same team with each of you.

SALES EDUCATION:

This year was a strong one for BEDGEAR, and I want to take a moment to recognize the incredible work of our Sleep Coaches across the country. Your energy, consistency, and commitment to supporting our retail partners played a meaningful role in driving a very solid year in sales. We’re also grateful to the outstanding retailers you support every day. They welcome our team into their stores and trust us to help elevate the customer experience. Because of the momentum we built together in 2025, we’ve been able to evaluate what’s needed to grow even further, including bringing on new Sleep Coaches in 2025 so we’re ready to make a greater impact in 2026. A big shout out as well to our Sales team for an exceptional year, and to all the internal teams across the organization whose collaboration, execution, and behind-the-scenes support helped strengthen our brand and fuel our success.

FUTURE VISION & STRATEGY WITH GLOBAL SOURCING & PRODUCT DEVELOMENT

Gurleen Chhatwal

**Department:** Global Sourcing
**Title:** Director - Global Sourcing & Production

In the final quarter of 2025, I had the opportunity to travel internationally alongside our CEO, with Lexi Zhu, our Product Development Specialist, joining for a portion of the trip. The purpose was twofold: to support immediate business priorities while also laying the groundwork for long-term growth.

While on-site, we met face-to-face with several of our key vendor partners to review performance, work through current operational needs, and align on upcoming product initiatives. These conversations were not only productive but energizing—they strengthened our partnerships, clarified expectations, and ensured our suppliers’ roadmaps are closely aligned with where we’re headed as a business.

In addition to reinforcing existing relationships, we also took a forward-looking approach. We met with several new potential vendors to evaluate their capabilities, cultural alignment, and commercial fit. This included exploring new product categories and identifying opportunities to thoughtfully expand and diversify our assortment. We ordered a number of exploratory samples to assess quality, innovation, and scalability.

Overall, the trip created meaningful commercial impact—deepening strategic partnerships, reducing risk in future development, and building a strong pipeline of new products and partners to support sustained, long-term growth.

SLEEP JUST GOT PERSONAL: CREATIVE RECAP

**Oz Sayan**

**Department:** Creative
**Title:** Creative Director

**Stephen Lockamy**

**Department:** Creative
**Title:** Creative Content Specialist

The Creative team closed out the year at full throttle, working hard to bring the BEDGEAR vision to life at Las Vegas Market. Collaborating with Brand Experience and Product Marketing, we created immersive new showroom displays and refined our messaging to land one central idea: Sleep Just Got Personal.

Together, we ensured every visual, every word choice, and every touchpoint created one cohesive story and reinforced what makes BEDGEAR stand out and stay ahead.

We're proud of what our team delivered in Q4 and excited to continue growing the brand in 2026.

IMPACT & CHANGE ACROSS ACCOUNTING, FINANCE, & IT

Vito Gaeta

**Department:** Finance
**Title:** CFO

4 was a busy and impactful quarter for the Finance, Accounting, IT, and Inventory Control teams. On the IT front, the team successfully thwarted a cyber/ransomware attack—an event no one wants, but one that demonstrated the value of prior investments. Thanks to detection and prevention software upgraded two years ago, the attack was identified and contained within 15 minutes, with minimal data loss. While there was some short-term productivity disruption, our cyber insurance partners were impressed with the response and outcome.

In Finance, Dan transitioned from FP&A into Finance and quickly made his mark. He identified pricing weaknesses and partnered with Eugene to implement pricing adjustments that drove incremental revenue—helping offset pressures from tariffs and other rising costs. Dan is also leading the development of a Power BI model to modernize sales reporting and enhance KPI monitoring, a key step forward in how we analyze and communicate performance.

Q4 also marked a change in auditors as we began working with Baker Tilly. While the transition is largely invisible across the company, Sandra and Rahala have been working overtime to get the new audit team fully up to speed. At the same time, we tightened customer credit monitoring as several retail partners face financial headwinds. Justine has been navigating the complexities of customer bankruptcies and SOPs, including successfully negotiating a 50% reduction in preferential payment clawbacks—saving the company a significant amount of cash.

Finally, Inventory Control came back under my direct responsibility this quarter. With Jeff’s help, I quickly caught up on changes in Rock Hill, refreshed cycle count reporting to make results easier to understand, and focused the team on corrective actions in key weak areas. Jeff also partnered with Dan to rationalize the Canadian assortment, an important initiative given the cost structure of our 3PL partner, where every move and pallet matters.

As we head into the new year, the team is focused on several major initiatives: year-end audit and tax filings, the full 2026 budget across the entire P&L, continued Power BI development, support of revenue forecasting, and year-end performance reviews. Strong execution in Q4 has positioned us well for what’s ahead.