Q3 2025
01 | INSIDE THE DALLAS MAVERICKS’ FIRST PARTNERSHIP SUMMIT
02 | BUYING GROUP SUCCESS: GROWING TOGETHER IN 2025
03 | BEDGEAR STRENGTHENS GLOBAL PRESENCE WITH KEY INTERNATIONAL INITIATIVES
04 | BEDGEAR GIVES BACK: A PHILANTHROPIC Q3
05 | HUMAN CAPITAL & CULTURE UPDATE: BUILDING BETTER SYSTEMS FOR OUR PEOPLE
06 | BEDGEAR CANADA: EXPANDING INNOVATION AND PARTNERSHIPS
07 | CEO SPOTLIGHT: EUGENE ALLETTO ON BEDGEAR’S MOMENTUM AND MISSION
IMPORTANT DATES
RECENT ANNIVERSARIES
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Ozge Sayan
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Philip Lovelace
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Vito Gaeta
Stephanie Lyons
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Norberto Martinez
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Anthony Hicks
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Colin Wolf
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Than Tienauchariya
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Landis Hunter
Jigar Patel
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Mark Biddison
Stephanie Matthews
Bobbie Mitchell
Tina Pate
JaVontrey Massey
Kerrin Palladino
Kristina Vestal
Jeffery Rech
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Ayesha Khalid
Stephen Lockamy
David Portalatin
Querissa Davis
Javion Sewell
Brandy McClain
Peyton Friddle
Jasmine Johnson
Nicholas Melbinger
Denvares Dickerson
Rosalind Marshall
Anastasiia Palamarchuk
Sharon Thompson
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Kelly Drummond
Marissa Foster
Cory Colvin
Crystal Beane
Jamario Patton
Zkevious Massey
Tramaine Kelly
Madeline Jordan
Nicole Koretsky
RECENT BIRTHDAYS
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Adam Allen
Claudia Colon
Marth Dixon
Eric Dunham
Tracy Gray
James Hood
Deighton Hope
Anthony Iritano
Quandel Jefferson
Garrett Leach
David Portalatin
Marvin Powell
Javier Romero
Joey Stewart
Sharon Thompson
Chrishonda Twitty
Gil Villalta
Jamario Patton
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Hakeem Adams
Eugene Alletto
Rasheed Brown
Kareem Burton
Nicole Coschignano
Raiza D’Meza
Querissa Davis
Justine DeRogatis
Victoria Diaz
John Ferguson
Antwan Griggs
Stephen Lockamy
Rachel Mackey
Robert Malvaez
Bobbie Mitchell
Ana Maria Mojica-Davila
Devonta Nelson
Drew Neofotistos
Angelina Parks
Jigar Patel
Sada Pendergrass
Jamie Salvesen
Johnathan Seage
Teresa Simmons
Than Tienauchariya
Rebecca Verville
Shanika Watson
Colin Wolf
Lexi Zhu
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Holly Adorno
Gabriela Arriaga
Cy Bledman
Vito Gaeta
Daniel Gomez
Landis Hunter
Terri Hunter
Charity Inabnet-Rodriguez
Carlos Llamas
Jordan Parks
Kaitlin Procida
Shana Rocheleau
Johndra Roddey
Diana Roque-Rico
Shanta Sandhu
Ravinder Singh
Kimberly Zeledon
Consumer Marketing
Inside the Dallas Mavericks’ First Partnership Summit
Nicole Koretsky
In August, a team of BEDGEAR employees had the incredible opportunity to attend the first Dallas Mavericks Partnership Summit — and what a transformative experience it was. We were honored to join executives, sponsors, and team leadership in a room buzzing with energy, innovation, and big ideas for the future.
Among the speakers were Mark Cuban, as well as the Mavericks’ newly installed majority owners, including Patrick Dumont, who now serves as team governor per NBA approval of the sale; CEO Rick Welts; and President Ethan Casson. We also had the pleasure of hearing from Nico Harrison, General Manager and President of Basketball Operations, whose strategic vision and leadership continue to shape the team’s direction.
Throughout the day, we dove into sessions around activation strategies, community engagement, brand alignment, and the evolving role of sleep and recovery in elite performance. It was inspiring to see how our work at BEDGEAR fits into a broader ecosystem — one where each partnership and design decision has ripple effects on fan loyalty, team health, and long-term growth. We left the event energized by the ideas exchanged, the relationships forged, and the shared commitment to elevate the upcoming season.
Looking Ahead: Plans & Excitement for the Season
We’re already gearing up internally with fresh ideas born from the Summit and beyond — and trust us, there’s a lot in store! Over the coming months, you’ll see new BEDGEAR x Mavericks activations, behind-the-scenes storytelling, fresh content, and community events that bring fans closer to the team and the science behind peak performance. We can’t wait to roll it all out.
Marketing & Sales: North America
Buying Group Success: Growing Together in 2025
Leslie Clay
One of our key initiatives in 2025 has been strengthening our presence and partnerships within the buying group segment — and this summer truly showcased that effort. BEDGEAR proudly participated in three of the industry’s largest buying groups: Nationwide, BrandSource (AVB), and Furniture First. Together, these groups represent more than 5,000 independent retailers across the country, making them a critical part of our growth strategy.
At each show, we featured our enhanced BEDGEAR display, which continues to raise the bar for in-store presentation and engagement. Our efforts were recognized in a major way — we were honored with Nationwide’s “Best Overall Booth” award, given to the brand that exemplifies excellence in design, engagement, branding, and overall presence. This recognition underscores our commitment to creating an inspiring, interactive experience that truly reflects the BEDGEAR brand.
We also had the opportunity to take the stage during Nationwide’s educational sessions, where I joined a fellow manufacturer and our retail partner, CITY Furniture, to lead a discussion on “Increasing Average Ticket.” This topic was a perfect fit for BEDGEAR, allowing us to share best practices on fitting guests for the right sleep system and driving additional business through pillows, protectors, and sheets. The session sparked meaningful conversations and helped us connect with new retailers eager to bring BEDGEAR into their assortments.
Our buying group partnerships are already driving results — Nationwide business has grown 23% year-to-date, with strong momentum also seen in both BrandSource and Furniture First. These events not only allow us to showcase our products to a captured audience but also strengthen our relationships with the dedicated teams that support these groups. The collaboration and enthusiasm we’ve experienced this year are a true testament to the power of partnership — and we’re just getting started.
International Marketing & Sales
BEDGEAR Strengthens Global Presence with Key International Initiatives
Nicholas Melbinger
This quarter marked a significant leap forward in BEDGEAR’s global expansion strategy, as we continued to build meaningful partnerships and increase our brand visibility across key international markets.
Championing Innovation at the UK’s Largest Bedding Tradeshow with The Fine Bedding Company
The International team proudly participated in the UK’s largest bedding tradeshow alongside The Fine Bedding Company, where we introduced a unique brand experience unlike anything currently in the marketplace. Our presence not only captured the attention of industry leaders but also significantly strengthened our brand awareness across the UK. This milestone event played a strong role in deepening our relationships with local retailers and marked a major step in our expansion into the UK.
As part of building our relationship with our distribution partner, we hosted a successful Lunch & Learn session with The Fine Bedding team. The session included a hands-on demo of BEDGEAR products, discussions around collaborative marketing strategies, and an opportunity to share our brand vision and long-term goals with The Fine Bedding staff and leadership. The time spent together allowed for further alignment in bringing Performance® sleep to the UK marketplace.
While in England, the International team met with several local retailers to explore how our offerings can add value to their businesses. These conversations resulted in confirmed product placements in-country, further solidifying our footprint in the UK retail environment.
Substantial Progress in the Middle East with Isbir Partnership
We’ve officially moved into the execution stage of our partnership with Isbir in Turkey. With product and POP now on order, we’re also beginning to roll out engaging in-store displays across 44 locations. This milestone represents a strong push in strengthening our presence in the Middle East and sets the stage for long-term growth in the region.
The International team is also partnering with Isbir to participate in Turkey’s largest tradeshow this upcoming January—the Istanbul Furniture Fair—to officially establish BEDGEAR as a major player in the Turkish market.
Elevating Our Global Digital Presence
This quarter also marked a new chapter in enhancing BEDGEAR’s digital brand presence internationally. We’re empowering our retail partners around the globe with localized BEDGEAR websites and tailored social media accounts, enabling each market to represent our brand authentically while maintaining global consistency. By year’s end, you can expect to find a BEDGEAR website and social media presence in the United Kingdom, Turkey, Japan, and Greece.
Our mission of boosting brand awareness digitally could not have been made possible without the help and expertise of the Consumer Marketing team—thank you for the support!
Consumer Marketing
BEDGEAR Gives Back: A Philanthropic Q3
Taylor Alletto
This past quarter was an especially philanthropic one for BEDGEAR. Throughout July, August, and September, our team and partners worked together to support numerous organizations and community initiatives across the country.
July: Supporting Recovery and Relief:
Battered But Not Broken Ministry
BEDGEAR donated 143 Nitro pillows to the Battered But Not Broken Ministry for their annual restock. Based in Greenville, NC, the organization provides housing and support services to women rebuilding their lives after incarceration, addiction, or experiences with violence—helping them regain stability and independence.
Texas Flooding Relief
When tragedy struck in Texas, BEDGEAR responded by supporting Moore’s Home Furnishings’ relief efforts, donating over 150 protectors in various sizes to help families affected by the disaster.
City Furniture GreenCITY Summit
On July 8, BEDGEAR participated in City Furniture’s 4th Annual GreenCITY Summit, a day centered around innovation, sustainability, and meaningful collaboration. The summit gathered eco-conscious partners and industry leaders to discuss the importance of sustainable business practices and collective impact.
Eugene Alletto led a breakout session on how BEDGEAR’s performance-driven mindset contributes to a greener planet by focusing on “getting it right the first time.” I helped facilitate another interactive session, sharing insights on how thoughtful design and efficiency can reduce waste across the industry, while Nicole Coschignano represented BEDGEAR’s ongoing commitment to sustainability education and player development. Together, we showcased how collaboration and leadership can drive measurable environmental progress across the furniture and bedding industry.
August: Helping Kids Sleep Better for Back-to-School:
Exclusive Furniture’s Helping Houston Mattress Giveaway
In partnership with Exclusive Furniture, BEDGEAR donated 100 twin mattresses for their annual Back-to-School Mattress Giveaway on August 17. The event provided over 300 twin and full mattresses, platform bases, and pillows—with support from BEDGEAR, Sealy, and Casper—to families across Houston. Together, we helped local children start the school year rested, comfortable, and ready to learn.
September: Continuing Our Mission to Inspire and Support:
Dreams4All Foundation
BEDGEAR donated 50 twin mattresses to the Dreams4All Foundation, a nonprofit started by our retail partner Sweet Dreams Mattress & Furniture in North Carolina. Dreams4All works to ensure that “everyone has a place to sleep at night” by redistributing gently used and new mattresses to those in need.
Farmingdale Chamber of Commerce Comedy Night
We contributed two pillows to the Farmingdale Chamber of Commerce’s annual Comedy Night in October. The event raises scholarship funds for students at Farmingdale High School, continuing our local community support here on Long Island.
Making Strides Against Breast Cancer Walks
In support of breast cancer survivors, BEDGEAR donated 50 seatbelt pillows to Long Island’s walk locations and 250 seatbelt pillows to New York City events. These pillows provide comfort for survivors recovering from surgery and treatment—a small but meaningful way to show our support ahead of Breast Cancer Awareness Month.
Car Free Day: Reducing Emissions, Together
In September, for the second consecutive year, BEDGEAR’s New York office participated in Car Free Day Long Island, encouraging our team to reduce emissions by choosing greener commuting options.
We’re proud to share that BEDGEAR ranked among the top three companies for participation this year!
In total, 3,557 Long Islanders pledged to go car-free or car-lite—avoiding 67 tons of CO₂ emissions. Thank you to everyone who participated by working from home, carpooling, biking, or taking public transit. Your actions make a real impact on the environment and reflect our shared commitment to sustainability.
Partnership Spotlight: Hope to Dream
Throughout Q3, BEDGEAR proudly supported our long-standing partner Ashley’s Hope to Dream Foundation, donating 110 mattress protectors to help children in need receive a safe, comfortable night’s sleep.
HUMAN CAPITAL & CULTURE
Human Capital & Culture Update: Building Better Systems for Our People
Ashley Fillinger
Our Human Capital & Culture team is excited to share two updates that will soon make your experience at work smoother, smarter, and more connected.
1. Meet Quanta – Our New Human Capital Management Platform
We’ve officially selected and begun implementing Quanta, our new Human Capital Management (HCM) system that will replace Paycor at the top of the year. Quanta is a third-party reseller of the UKG platform, giving us the best of both worlds — cutting-edge payroll and HR technology with personalized customer service.
With Quanta, we’ll take a big step forward in how we manage the full employee lifecycle — from recruitment and onboarding to day-to-day operations and offboarding. It will serve as our single source of truth for all things people.
Here’s what you can look forward to:
Less manual work and more automation.
Smarter reporting and real-time insights.
One place for payroll, time, and performance management.
Easy mobile access for managing tasks and info on the go.
Self-service tools that put more control in your hands.
This move helps us modernize how we work and spend more time focusing on what really matters — people and performance.
2. A New and Improved Annual Evaluation Form
We’ve also refreshed our Annual Evaluation Form based on your feedback. The updates include:
A simplified 1–5 rating scale for easier and more consistent evaluations.
Updated criteria that reflect our culture of being performance-driven, innovative, and intrapreneurial.
New feedback and development sections to make conversations about growth more open and actionable.
These updates are designed to make evaluations more meaningful — focused on clarity, connection, and growth.
We’re excited about the progress we’re making with these two initiatives and will share more details, including rollout plans and training, before the end of the year.
INTERNATIONAL MARKETING & SALES
BEDGEAR Canada: Expanding Innovation and Partnerships
Alec Alletto
This fall marks an exciting milestone for BEDGEAR Canada with the launch of our newest products—the Rise Pillow, Storm Cuddle Pillows, and Storm King Pillows. These innovative introductions have already begun shipping nationwide, with the Storm King Pillow set to roll out in mid-November.
The new program has been well received at recent tradeshows and quickly embraced by our retail partners. The addition of King-size pillows marks a first for our Canadian lineup, opening new sales opportunities and helping retailers expand their assortment. Our offering also continues to strengthen with the introduction of the M3 Original mattress earlier this year—a true market differentiator that brings BEDGEAR’s signature innovation to the category.
In Canada, we’ve deepened our relationships within key buying groups, welcoming several new members this year. Participating in all three buying group tradeshows has allowed us to showcase new products, solidify our current positions, and connect with new members across all groups.
We’ve also seen strong momentum at major retailers, particularly with the success of our Split Head Hybrid mattresses and renewed focus on our core category. This early success has given our sales team the runway needed to launch the new M3 program across all of our partners.
The continued enthusiasm from our partners reinforces the strength of our brand, our product innovation, and our commitment to performance-driven sleep solutions.
FOUNDER/CEO EUGENE ALLETTO
CEO Spotlight: Eugene Alletto on BEDGEAR’s Momentum and Mission
BEDGEAR Founder/CEO Eugene Alletto recently sat down with Big Furniture Group, a UK-based publication, for an interview to discuss what sets BEDGEAR apart, how the business is evolving, and what’s next as the brand expands globally.
Here’s what he had to say:
What differentiates BEDGEAR from its competitors?
“BEDGEAR is not just a mattress, pillows, and sheets company,” Alletto said. “We’re a precision-engineered brand of Performance® that personalizes all aspects of your sleep. Pillows, mattresses, and sheets should not be one size fits all. Everything we create is built to individual body type, sleep position, and temperature preference, moving and responding to your body in real time. While most of the industry is busy selling nostalgia, we’re focused on the future of recovery. That means personalization at scale, patented airflow innovations, and a fitting process that removes the guesswork. BEDGEAR isn’t a product line—it’s a system designed to help you wake up ready.”
In general how has business been so far this year?
“We’ve never been busier—and that’s not just talk! Our retail and direct channels are growing because today’s customers are savvier. They don’t just want soft, firm, or somewhere in-between. They want solutions that adjust to them—their sleep style, their environment, their recovery needs. That’s where we thrive. We’re continuing to build a product roadmap rooted in breathability, adaptability, and longevity. We’re scaling with purpose, not ego.”
What other investments are in the pipeline you can share?
“We’re doubling down on innovation — not tech for tech’s sake, but meaningful tools that elevate how people sleep and recover. We’re evolving our digital experience so customers can be guided and fitted for their sleep essentials anywhere in the world. We’re also putting more muscle behind circular materials and smart logistics to ensure our environmental footprint shrinks as we grow. Every investment has to align with one question: does it make people sleep better and live better?”
What’s next for BEDGEAR as the brand continues to expand internationally?
“We’re not just showing up in Europe—we’re showing up differently. We’re not here to copy-paste our U.S. playbook. Europe is a marketplace that values craftsmanship, design, integrity, and substance—all things that fuel our vision. You’ll see more collaborations, exclusive regional product drops, and a tighter alignment between sleep science and local lifestyles. We’re building relationships, not just distribution. And we’re here to raise expectations, not just meet them.”
Any final thoughts?
“Europe has always stood for innovation with soul—design that means something. That’s what BEDGEAR is here to champion. Sleep isn’t passive. It’s a foundation for every choice you make, every risk you take, and every goal you chase. We’re here to challenge the old way of selling sleep and to bring something more tailored, more breathable, and more human into the conversation. This is about creating gear for the way people actually live—globally.”
TOP PRESS HITS
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