01 | CELEBRATING IMPACT: BEDGEAR FOUNDER/CEO EUGENE ALLETTO NAMED HONOREE AT AMERICAN CANCER SOCIETY’S 2025 HOPE LODGE BASH GALA

02 | SCORING BIG: BEDGEAR PARTNERS WITH NBA’S P.J. WASHINGTON TO SPOTLIGHT PERFORMANCE AND RECOVERY

03 | INTERNATIONAL SALES & MARKETING EXPANDS GLOBAL MOMENTUM WITH KEY TRAINING, PARTNERSHIPS & PRODUCT LAUNCHES

04 | GREATNESS HAPPENS OVERNIGHT: Q2 2025 CREATIVE RECAP

05 | BRINGING PURPOSE TO THE PILLOW AISLE: INTRODUCING THE UNITE PILLOW

06 | BRAND EXPERIENCE COMPLETES TRANSITION TO PXM TO ENHANCE DIGITAL INFRASTRUCTURE AND STRENGTHEN CROSS-FUNCTIONAL COLLABORATION

IMPORTANT DATES

RECENT ANNIVERSARIES

Shana Rocheleau
Christine Demeo
Terri Hunter
Daniel Damore
Lori Beach
Cathy Feagins
Vanessa McCleave
Marco Furino
Rene Figueroa
Katherine Ancheta
Tyler Sakry
Chase Berry
Frank Lopez
Angel Williams
Gurleen Chhatwal
Kimberly Holewinski
James Hood
Shanta Sandhu
Daniel Meints
Michael Ingram
Darrell Haynes
Tracy Gray
Jonathan Mullinax
Victoria Diaz
Anthony Catanza
Paul Willenbrock
Joseph Giambelluca
Charity Inabnet-Rodriguez
Drew Neofotistos
Teresa Simmons
Taylor Alletto
Kareem Burton
Garrett Leach
Kimberly Zeledon
Baltazar Arteaga
Nelson Zavala
Shawn Moran
Joey Stewart
Diana Roque-Rico
Kimberly Kent

RECENT BIRTHDAYS

Amanda Patti
Denvares Dickerson
Christopher Reid
Gabrielle Attanasio
Ashley Fillinger
Baltazar Arteaga
Todd Buchach
Jonathan Mullinax
Jerry Talbot
Antwaun Caldwell
Danny Taylor
Beisan Hamdan
Heather Hurd
Crystal Beana
Frank Lopez
Shannon Nicholson
Lorenzo Turicchia
Tashmal Martin
Silviano Alonso-Bernabe
Ana Garcia De Reyes
Joshua Park
Eric Santos
Anastasiia Palamarchuk
Eva Deming
Justin Shannon
Shawn Moran
Gertonda Elting
Tyler Sakry
Mark Biddison
Shantanu Rajenimbalkar
Okeita Truesdale
Lori Beach
Stephanie Matthews
Shane Deuel
Madeline Jordan
Quanta Simpson
Beverly Porter
Evan York
Daniel Damore
Salima Giragossian
Manuel Arriaga-Reyes
Marco Furino
Avais Cockrell
Omar Lopez
Joseph Codispoti
Stacy Gaumer
Don Davis
Joseph Giambelluca
Leslie Clay
Emeline Vailanu
Peter Curaro
Jarrell Tuna

Consumer Marketing

CELEBRATING IMPACT: BEDGEAR FOUNDER/CEO EUGENE ALLETTO NAMED HONOREE AT AMERICAN CANCER SOCIETY’S 2025 HOPE LODGE BASH GALA

Taylor Alletto

On May 15, BEDGEAR and Founder/CEO, Eugene Alletto, were honored by the American Cancer Society at the 2025 Hope Lodge Bash Gala in New York City—a night that celebrated generosity and resilience. Held at the Rainbow Room, the event raised nearly $500,000 to support the critical work of the Hope Lodge program, which provides free accommodations for cancer patients traveling far from home for treatment.

This gala marked a significant moment in BEDGEAR’s ongoing partnership with the ACS and its Hope Lodges. BEDGEAR has been a longtime supporter of the ACS’ mission and has donated products to Hope Lodges across the country and to Making Strides Against Breast Cancer walks for years. Additionally, BEDGEAR has made monetary donations through its cause marketing campaigns online and in retail stores.

The evening brought together over 250 attendees, including community leaders, healthcare professionals, and advocates—all committed to supporting the fight against cancer. Thanks to everyone's generosity and a shared vision, the gala went beyond the ACS’ fundraising goal to help the Hope Lodge continue offering its services free of charge to those in need. The BEDGEAR team also doubled its own goal and raised over $100K in contribution to the nearly half a million raised.

This honor belongs to all of us at BEDGEAR. It’s a reflection of the culture we’ve built—one where purpose drives performance, and every team member plays a role in making a difference. Whether designing high-performance sleep products or supporting community partnerships, you are the reason we can show up for causes like this. Thank you to everyone who donated and participated in this special event and thank you for all that you do every day!

Consumer Marketing

SCORING BIG: BEDGEAR PARTNERS WITH NBA’S P.J. WASHINGTON TO SPOTLIGHT PERFORMANCE AND RECOVERY

Nicole Koretsky

Earlier this quarter, our team traveled to Dallas to film an integrated commercial and social campaign with Mavericks star P.J. Washington. The shoot was a tremendous success thanks to our Consumer Marketing and Creative teams. We captured a wide range of content—from hero visuals and product demos to candid, personality-driven moments that rolled out on June 11 across digital and social channels.

Our partnership with P.J. marks a major milestone in BEDGEAR’s growing presence in the athletic and recovery-driven space. From inception to execution, this collaboration has been a true team effort—one that positions our brand alongside other top-tier performance brands and elevates our credibility among athletes and consumers alike.

P.J has also been an incredible partner from day one. He’s not only an elite athlete but has also been highly engaged and collaborative on social media thus far. He’s been proactive about resharing content, tagging BEDGEAR, and bringing authentic energy to the partnership—qualities that have deepened the impact and reach of this collaboration.

Specifically, this partnership delivers in three critical areas:

Brand Awareness – P.J.’s status as an NBA player opens the door for BEDGEAR to be seen by a broader sports-centric audience, especially younger demographics who value performance, authenticity, and personal connection.
Brand Validity – Aligning with a professional athlete who values personalized recovery reinforces our product credibility. It sends a strong message: our gear isn’t just for better sleep—it’s for better performance.
Digital & Retail Activations – For the next year, our team will be able to optimize the partnership online, selling PJ's sleep system as a bundle as well as promoting the partnership through retail activations.

Moving forward, we hope to have many more partnerships like this to share. Thank you to all involved.

International Marketing & Sales

Q2 was a high-impact quarter for the International Sales & Marketing team, marked by hands-on global training, new product rollouts, and strengthened international partnerships.

In June, we traveled to the UK to lead an intensive training series with The Fine Bedding Company, BEDGEAR’s exclusive UK distributor. This milestone event marked a major step forward in BEDGEAR’s official launch into the UK and Irish markets.

The training focused on:

Personalization in sleep – understanding customer-specific needs like sleep position and temperature preference.

Breathability as a core benefit – educating the team on BEDGEAR’s cooling and moisture-wicking technologies.

Systems-based selling – emphasizing how each component of BEDGEAR’s Performance® Sleep System (pillows, protectors, sheets, and more) works together to enhance sleep quality.

Attendees from The Fine Bedding Company’s sales and leadership teams also engaged in hands-on pillow-fitting exercises to sharpen their ability to deliver tailored recommendations for each shopper.

While abroad, we also visited key UK retailers and reconnected with BEDGEAR’s Irish partner, Snooze Mattress Company, in Cork.

Closer to home, the International Sales & Marketing team played a key role in BEDGEAR’s presence at the DSRG show—the company’s largest buying group event in Canada. The team unveiled new product collections, introduced upgraded in-store experiences, and collaborated with Canadian retail partners on strategies to win at the point of sale.

Rounding out the quarter, the team announced that Canadian production for BEDGEAR’s S and H mattresses will officially begin this summer—bringing enhanced logistics and regional support to this fast-growing market.

Creative

This quarter, the Creative Department continued to push BEDGEAR’s brand storytelling forward through multiple projects and product launches, most notably the debut of our Greatness Happens Overnight campaign featuring Dallas Mavericks forward P.J. Washington.

Our in-house team developed a fully integrated campaign across all advertising channels, including a CTV commercial on ESPN, digital ads, email, and a dedicated landing page. Every touchpoint underscored how our products help elite athletes sleep deeper and recover faster so they always Wake Ready® for game day.

Having partnered with the Mavericks organization for nearly a decade, it was a natural next step to collaborate with a player like P.J., who truly prioritizes his rest and recovery. The campaign spotlighted how P.J. worked with BEDGEAR to personalize his entire sleep system, showing that even the smallest details can make the biggest impact on performance. From concept to creation, this work reflects the power of collaboration and the belief that better sleep is one of the most important steps toward reaching your full potential.

We’re excited for our summer campaigns and can’t wait to build on this momentum through Q3.

Sales Operations

BRINGING PURPOSE TO THE PILLOW AISLE: INTRODUCING THE UNITE PILLOW

SHANA ROCHELEAU

We’re excited to announce the launch of the Unite Pillow x General Needs, an exclusive partnership between P.C. Richard & Son and BEDGEAR that combines premium sleep performance with a powerful mission to give back.

Launched over Memorial Day, the Unite Pillow delivers the cooling comfort and support BEDGEAR is known for—and it also supports a cause close to our hearts: Helping Heroes Sleep Better!

With every Unite Pillow sold, a portion of the proceeds is donated to General Needs, a nonprofit dedicated to providing hygiene items, clothing, and bedding to unhoused veterans.

This is more than just a new product—it’s a meaningful opportunity to engage our customers in a purpose-driven purchase while building long-term community value. Together, we’re offering shoppers the chance to sleep better and make a difference.

Key Highlights:

A portion from every Unite Pillow sale goes directly to General Needs

Unique display enhances brand presence for BEDGEAR in all PC Richard stores

Supports BEDGEAR’s ongoing mission to serve first responders, our military and veterans

As a result of this great partnership and the money we are raising together for General Needs, BEDGEAR was invited by PC Richard & Son to attend their annual gala event where 5 members of our NY team were able to meet the General Needs leaders and several of the Military members and veterans we help.

The story continues with a meeting in our office to expand our impact work together and bring comfort to homes—and to heroes who need it most!

Brand Experience

We have officially completed our transition away from Brandfolder. This move is part of our broader effort to improve how we manage and deliver content across the organization. As we continue to enhance our digital infrastructure and strengthen cross-functional collaboration, the new Product Experience Management (PXM) platform will become our centralized, single source of truth for all approved branding, product, and marketing collateral. 

PXM will make it easier to find, manage, and distribute consistent, up-to-date content and product information—helping all teams stay aligned and connected as we grow. 

What’s Already Happening: 

All essential brand and product assets have been fully migrated to the PXM platform

User invitations to access PXM are rolling out—check your inbox and activate your account

Training resources and live sessions are being released to support adoption

Brandfolder Links Will Stop Working 

Please note: If you encounter a broken link in a document, presentation, or shared folder, let us know. We’re actively updating links and will ensure you get the correct content from the new system. 

What You Need to Do: 